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Unlike a landing page built for a single project, a company website is your business's online office. Buyers, partners and job candidates all visit it to check who you are, what you have done and whether you can be trusted. Missing pages or thin information raise doubts on the very first visit.
Here are the pages worth having and what each one should contain.
1. Home page: answer "who are you" in seconds
The home page does not need to say everything. It needs to show visitors straight away:
- What the company does: sales agency, investment, brokerage or development.
- The main areas you operate in.
- A few flagship projects currently on sale.
- A contact or enquiry button that is always easy to find.
2. About page: prove your track record
This is the page people read most carefully before a high-value purchase. Include your company history, leadership team with real photos, years in business, projects you have sold successfully, and any certifications or awards. Avoid vague claims like "the most trusted name" without evidence to back them up.
3. Project list and project detail pages
Each project deserves its own page covering location, legal status, construction progress, floor plans, sales policy and real photos. The list page should filter by area, property type and status (on sale, coming soon, handed over). A good project page is also the page most likely to rank on Google when buyers search for the project name.
4. News
Market news, progress updates and home-buying advice keep the site fresh, help with SEO and show visitors the company is active. A website whose last post is two years old makes buyers hesitate.
5. Careers
Real estate businesses are always hiring sales staff. A clear careers page with benefits, career path and an application form lets you receive applications directly instead of relying entirely on job boards.
6. Contact
List your office address, map, hotline, opening hours and a short form. Only ask for what you really need: name, phone number and what they are looking for. Every extra field is another reason to give up.
7. Legal pages
A privacy policy and terms of use are often overlooked, but you need them when collecting customer details and running ads. Many ad platforms also require a privacy policy on your website.
Do not forget the small details
- A consistent logo, colours and fonts across every page.
- Floating call and chat buttons on mobile.
- Company details (legal name, tax code, address) in the footer.
- Fast loading, especially on mobile networks. See why a slow website loses buyers.
VLand builds real estate company websites with all of the pages above and easy management for projects and news. Get in touch with VLand for advice on the right structure for your business.
